Users drop off during onboarding due to misconfiguration and lack of guidance
Early-stage SaaS products lose the majority of trial users who silently fail to configure the product correctly and never return, rather than reaching out for help. This results in poor activation rates.
“User uploads videos but they did not configure the settings correctly so they end up with bad data. User tries a few more times or gives up or reaches out to me. The majority of people are just giving up and never returning.”