FINDING 01·B2B SaaS product teams·1 source
No single B2B product analytics tool satisfies support quality, session recordings, and flexible insights together
Teams evaluating B2B product analytics tools in 2023 report that no single tool adequately combines good customer support, session recordings, and semi-flexible event/insight creation. Multiple tools were tried and found lacking across these dimensions simultaneously.
Source
“Looking for something that has - good customer support (I think this is the most difficult one) - Session recordings - Semi flexible in terms of events and insights creation Tried out Posthog, June, Amplitude, Logsnag and none of them satisfy the conditions.”
FINDING 02·Data-savvy product and engineering teams·1 source
No self-serve product analytics directly on top of cloud data warehouses
Users are frustrated that existing product analytics tools require data to be extracted and sent to a third-party platform rather than querying it in place within their cloud data warehouse. This creates unnecessary data movement, pipeline complexity, and reliance on reverse ETL. Raised in mid-2022.
Source
“Why is there no self serve product analytics tool on top cloud datawarehouse, where I don't have to pull the data out.”
FINDING 03·Product managers and analysts at SaaS companies·1 source
Inability to query analytics data with SQL or custom logic
Users of mainstream product analytics tools like Amplitude and Mixpanel frequently hit walls when trying to perform complex, custom queries — such as conversion funnels grouped by later-identified user properties, highly specific cohort retention, or automated reporting. They are forced to consider learning SQL from scratch or stitching together workarounds. This pain appears consistently across 2022 discussions.
Source
“I've always used Amplitude / Mixpanel, but lately there's some queries that I just can't get out of it. - Conversion funnels, grouped by user properties identified later in the funnel. - Highly specific cohort retention - Automating reporting into Google Sheets across weekly/monthly/quarterly. Feels like I finally need to bite the bullet and learn SQL after pushing it off for a decade.”
FINDING 04·Product managers and founders without dedicated data engineers·1 source
Event-based tools poorly suited for database-driven retention analysis
Some users explicitly do not want event-logging-based tools like Mixpanel for retention analysis. They want to feed raw transactional data (e.g. from a database or CSV) directly into a tool and get cohort retention metrics — a use case that existing tools handle poorly. This pain was raised in 2018 and may still be relevant for data-warehouse-first teams.
Source
“I am not looking for an event-logging based tool (say, MixPanel) which I feel are more suitable for UX conversion funnel analysis, but want to use raw data (core action in product, like a final completed transaction) from my database to do this analysis.”
FINDING 05·Small e-commerce store owners and early-stage SaaS founders·2 sources
Analytics dashboards show data but don't prescribe actions
E-commerce and SaaS owners report that analytics tools surface data and charts but fail to translate insights into concrete next steps. Users are left asking 'what do I do now?' after reviewing dashboards. This is a recurring theme in 2025–2026 discussions, driving demand for AI-generated recommendations.
Source
“Most e-commerce owners I talk to have the same problem: They look at dashboards, graphs, 'analytics'… and at the end they think: 'Okay, but what do I do now?'”
Source
“Been running a Shopify store and got tired of staring at dashboards that showed me data but never told me what to DO with it.”
FINDING 06·Small Shopify store owners and early-stage startups·1 source
High cost of established product analytics tools is prohibitive for small teams
Pricing of leading tools like Triple Whale is cited as a blocker for small stores and early-stage startups, pushing them toward cheaper or self-built alternatives. This is a live pain as of 2026 discussions.
Source
“Tools like Triple Whale solve this but at $129/mo it's too steep for small stores.”